SOFIAPULSE × PIRELLI
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Pirelli · Aug 2025 · Canada

An easier way to put DCO to work

Turn your approved Pirelli assets into a reusable, configurable ad experience. Start with approved imagery, product details and links — we connect them to one template, so you can update content without rebuilding the ad.

How it works

The input, the template, the finished ad

01 / Approved inputs
1
Hero product assetImagery / Hero product
2
Eligible tires + optionsInteractive feature / Selectors
3
CTA copy + destination URLCall to action
4
Feature assetsInteractive feature / Content tiles
02 / Template wireframe
PIRELLI LOGO
HEADLINE
2 · Selector
1 · Hero product
2 · Options
3 · CTA
4 · Feature tiles
03 / Final ad · 300 × 600

Illustrative creative. Pirelli approval is required for assets, prices, claims and destinations.

Roadmap

A simple foundation. More possibilities as you grow.

Launch discovery first. Add configuration and local content when you're ready.

01

Discovery

Input: approved tires + images
In the ad: picker + Explore CTA
02

Configure & price

Input: options + feature assets
In the ad: selectors + payment view
03

Local connection

Input: market, offer + destination
In the ad: local message + CTA

Local content appears only when an eligible offer is available. Otherwise, use approved evergreen content.

Beyond display

The same inputs, on video and TV

One approved feed drives online video and connected TV too: a feature showcase, a video journey, and a TV L-bar with a QR code.

OLV · 960 × 540

OLV feature showcase

OLV · 960 × 540

Video + journey

CTV · 1920 × 1080

CTV L-bar

More formats

Offers and journeys from the same feed

The rest of the Pirelli set, built from the same template.

Offer

3-step journey

Offers are illustrative and taken from the supplied banner set.

Process

From creative pitch to launch-ready intake

Show what's possible, configure the experience, then generate everything needed to move forward.

01

Showcase

Client explores the Pirelli experience.

02

Configure

  • Template: Showroom
  • Features: Selectors, content tiles
  • Local layer: Optional offers + CTA
03

Export

  • SofiaPulse Flow — the configured creative experience
  • Showcase — a preview to share with the client
  • Creative Matrix Form — the input fields the client completes

Ready to see it with your assets?

We'll configure it with your approved Pirelli content.

Book a walkthrough